Internet World: what is the future of digital marketing in India?

The Internet world is booming with 450 million internet users in India. 

How can someone think that the future of digital marketing in India is probably nothing?

Businesses with the aim to touch the heights can no more prefer to ignore their presence in the digital world. If you are not present digitally, how will the customer get your services? By Physical Stores? Forget it, not all people have time to visit stores physically. And if they are getting a more convenient way then, why would they choose the harder way to get services? Therefore, it became necessary to master your presence on the internet. Let’s see more about the plus points of digital marketing in India.

The topmost 6 areas of focus for most brands are:

  • Social media marketing – 88.17%
  • Search engine optimization – 70.97%
  • Content marketing via blogs – 56.99%
  • Email campaigns – 55.91%
  • Landing page optimization – 55.91%
  • Search engine marketing – 55.91%

Now, have you understood that the population of internet users has massively expanded the scope of digital marketing in India and the future of it is bright?

Now, do you know why firms have been adopting online marketing lately?

It is because digital marketing is a result-oriented mode of marketing. 

Online marketing gives better transparency where you can keep a track of every penny and the exact numbers in terms of traffic, conversions, the pages with the highest conversions and the channels driving the traffic. Similarly, digital marketing statistics India can get you the accuracy of analytics.

Future of digital marketing in India

More than 1.5 lakh people are employed in jobs related to digital marketing in IndiaThe upcoming time will create better opportunities in the digital world.

Now, take a look at what it takes to become a digital marketer:

  • Search engine optimization
  • Paid search
  • Email marketing
  • Social media marketing
  • Content marketing
  • Content writing
  • Inbound marketing
  • Conversion rate optimization
  • Web analytics and reporting

Each of the above domains has its own mission and responsibilities. You might already hear these terms, but not all people know everything about them and how they work.

Moreover, companies like Dikha to Bika create strategies to market either your company’s service or products online with the use of social media, SEO, content and inbound marketing, paid ads, email marketing, and measure and analyze the results.

Digital Marketer

With the purpose of becoming a successful digital marketer, you need to strengthen some skills such as:

  • Creativity:Yes, it is something that can bring you everything. So, while using the digital world, plan some creative campaigns, conversations, and ideas to differentiate your brand from your opponents.
  • Analytical ability:Analytical skills are crucial to keep a track of your performance like what’s working and what’s failing.
  • Willingness to experiment:The thing is, the domains of digital marketing requires updations, therefore, these become ever-changing. In conclusion, there are no forever rules to succeed in digital marketing. Consider trying new trials, experimenting with innovative and unexplored ways to run campaigns.
  • Good knowledge about technology:If you are not expert, at least have some basic knowledge about the essential HTML coding, the search engine, and social media algorithms. This will help you proceed with clarity many times.


If you are thinking about what is the future of digital marketing in India, then note that it is bright. 

You can opt for digital marketing courses, or can take up a full-time job as the digital marketer of a company to learn with practices. The virtual world will take you so far in your career. 

Further, if you are a businessman or you are into organizing events regularly, or even if you are a small company holder, you can consider taking help from the best digital marketing company in India.

Dikha to Bika is a trustworthy and genuine digital marketing company that can promote you to the heights. 

Boost your organization with us, contact now!

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